Cloudcroft's Neighborhood Market

Fresh bread baked every morning, right here in the mountains

From crusty loaves and flaky pastries to pantry staples and everyday essentials — High Rolls General Store is your neighborhood market on Highway 82.

Explore Our Products Find Us
Daily
Fresh Baked
Local
Community Store
US 82
Easy Access
Fresh bread and baked goods displayed at High Rolls General Store
Open Today
8:00 AM – 7:00 PM
What We Offer

From Our Oven to Your Table

Every loaf, pastry, and pantry item is chosen with care — because a well-stocked shelf and a warm bakery case make all the difference.

Freshly baked bread loaves from High Rolls General Store

Fresh Bakery

Sourdough loaves, dinner rolls, sweet pastries, and seasonal specials — baked fresh each morning right here in the store.

Well-stocked pantry shelves with groceries and essentials

Pantry & Groceries

Everyday groceries, baking supplies, snacks, and household essentials — everything you need without the drive to Alamogordo.

Local New Mexico food products and regional goods

Local & Regional Picks

Supporting local producers with New Mexico staples — chile products, honey, artisan goods, and other regional favorites.

High Rolls General Store exterior and interior in Cloudcroft, New Mexico
Our Story

A Cornerstone of Cloudcroft Life

High Rolls General Store sits along US Highway 82 in the heart of Cloudcroft — a community where neighbors know each other and a friendly hello goes a long way.

We're more than a place to grab groceries. We're where mountain residents come for warm bread fresh from the oven, for the items they forget at home, and for the kind of service that doesn't come with a corporate manual.

Whether you're a year-round resident, a seasonal visitor, or just passing through the Lincoln National Forest, we'd love to welcome you in.

Cloudcroft, NM
Open 7 Days
US Highway 82
Plan Your Visit

Stop By — We'll Be Glad to See You

We're located right on US Highway 82, making us an easy stop whether you're coming from Alamogordo, Ruidoso, or just exploring the High Rolls area.

Address
845 US Highway 82
Cloudcroft, NM 88317
Get in Touch

Have a Question?

Whether you're looking for a specific product, have a question about our hours, or just want to say hello — reach out anytime.

Is this your business? This is my business